DavidDanteFrank
Founder building owned ventures for the markets the playbook ignores.He runs DDF Consulting, a brand and marketing strategy firm with clients in Nigeria and the UK.
ddfconsulting.co ↗
Build for the people the playbook leaves out.
Ownership has to create capacity.
AI raises the value of judgment.
Let the work tell the story.
The short version.
I've spent about a decade helping brands work out what they actually are. First in the UK, then in Lagos, in FMCG, on brands like Guinness, Smirnoff and Johnnie Walker. You've probably had one of them at a party.
And it was the same thing in every room, right? Smart people, real budgets, and nobody could tell you what the business was in one sentence. The answer was always to post more. I didn't buy it, so I started a firm that sorts out the sentence first.
These days I'm building that firm so it runs without me in the room. It's harder than it sounds.
DDF
Consulting
A brand and marketing strategy firm in Lagos, with clients in Nigeria and the UK. It helps businesses with real substance become known for it.
Now.
Right now a lot of my head is on one thing. AI has taken over the execution of marketing, but the foundation hasn't moved, and a lot of what you see online is really an identity crisis. The cracks were always there. Technology just exposed them.
I'm also watching the rules. ARCON is about to bring out its own on AI and marketing, and the FCCPC put out a draft a few weeks before that. The way I explain it to my team, it's mom and dad. Mom says do this, dad says do that, and a business has to answer to both.
Every Friday I sit down with the team and we read what moved in the market that week. Some of that went into my talk at The Business Brew in Surulere in October.
And at DDF, I'm putting the structure in place so the work holds up without me checking every single piece.
